21st Century Grain Processing, a $126 million ingredient supplier, contracted with Tonic to provide a strategic long-term marketing plan. Development of the plan led to expressive creative that seeks to break from the company’s image as a commodity supplier. The “What A Cluster” campaign doesn’t just say 21st Century Grain Processing is a creative company that provides unique value added services… it shows it. Through vibrant colors, fun concepts and strategic media, the company has been repositioned to capitalize on a growing market.
