Can you still hum the tune and sing the words? The iconic American Dairy Association’s “Cheese Glorious Cheese” campaign began with a television commercial Kirk Kirkpatrick wrote while a creative director at D’Arcy Masius Benton & Bowles in San Francisco. The song and spot were not the result of millions of man hours, endless focus groups, over-thinking or a call to Barry Manilow. It was one man with a pencil and paper musing on the living floor about the most glorious aspects of cheese. The commercial was produced in 1986 with many poolouts over the years. It’s still a popular video on YouTube where the person who uploaded the spot said they often hum the tune when they are creating a dish with cheese. Funny, so does Kirk.
