It might come as a surprise that McDonald’s works with many different advertising agencies around the country (and the world), but one thing never changes, the McDonald’s brand. No matter what the theme (My McDonald’s, You Deserve a Break, I’m Loving It, etc.), every agency must do work that fits comfortably under the brand umbrella. Kirkpatrick directed the creative for McDonald’s advertising in the Midwestern U.S. The advertising included new product introductions, promotions, specific menu promotions (breakfast, for instance) and involved television, radio, outdoor and print. Kirkpatrick’s group won many creative awards for its McDonald’s advertising and produced the work quickly for a fraction of what McDonald’s national advertising cost. Most everyone thought those ads were national, big budget productions, and it always came as a surprise when they learned they were done locally for small budgets. When it comes to making better use of time and money for your restaurant or retail concern, maybe it’s you the deserves a break today. Try a little Tonic and you’ll see a delicious difference.
