Sometimes the branding process is natural progression that seems to evolve over agreed upon timeline. Other times it happens as breakneck speed. Such was the case for Smith Electric Vehicles (SEV). With just a little less than 2 months to prepare for a make-it-or-break-it trade event, SEV was in a serious time crunch. Tonic partnered with Kansas City firms Eidson & Partners and blackbox to pull together a complete branding effort. Projects include logo and identity development, website, sales materials and trade show graphics.
