Our random, yet well thought out, musings on the state of branding, advertising, design and life.

Why Tonic?

Tonic…and? Maybe the obvious answer is gin or vodka.

Not so much.

As an industry, we have routinely stamped our names on the doors of our businesses, as a choice of pride or arrogance, or maybe, simply tradition. For us, it was time to put a new stamp on the door that better represented what we stand for and what we do. Tonic represents true passion and unlimited energy. And that’s what makes it the perfect culmination of all we do.

Tonic… as in concocting grassroots marketing programs that make sense for each individual client…. as in stirring up the perfect mix of people, ideas and actions… as in fostering relationships that survive and thrive through collaborative efforts…. as in creating results that mean something to the bottom line and make everything successful. Tonic is pure magic to us. It’s more meaningful to what we’re all about and we know you will agree.

While not much has changed except our name, some things are different. We’ve embraced a renewed passion for how we do the things we do and how we make things work. It’s been a long time coming and we are jumping up and down about our new name.

Welcome to Tonic. Brand Therapy. Things that work. Relationships that work. Results that work. We hope you will visit often to see our rants and raves about all that is marketing. See what’s new, what’s hot, what’s not and what makes the industry tick.

Tell us what you think about our site…our re-brand…our philosophy.

TonicUp…and often.

Posted on Monday, March 9th, 2009 by admin

Comments


Congrats!! We are glad to be on board.

By Samantha McCullough on March 10th, 2009 at 7:31 pm

Darlings,

I looooved your new website :]]]]]

You guys rock!!!!!!

Peace out mahh homies

By Amanda Smith on March 10th, 2009 at 7:35 pm

Tonic is the perfect mixer for any smart marketing communicator.
Word to the wise, even if you order a single Tonic, you’ll get a double (double the attention, creativity and commitment to your account).


Congrats. Big move. Tonic. And TonicUp … love it! Sounds more “with it.” And, whether good or bad, you’ll get more emails now, Stacy … ’cause stacy@tonicup.com is so much easier to remember.


congrats on your re-branding!


Kudos on a cool new site! We are proud to work with you and to be featured in your “mix.” You know just when to shake and when to stir.


Congrats to the Tonic team and the site is great. I hope I win the iPod…
When we celebrating?

By Brad Courtney on March 11th, 2009 at 11:59 am

well, well, well…..LOVED what you did with the place. The new site is Fantastic…..very well presented and designed. I would expect nothing less from you guys…..mirrors who you are. It is great to be affiliated with such spirited people!!!


The site looks great. Awesome job on bringing it all to life!


Love the new identity & site.

P.S. Those boots are made for walkin,’ Stacy!

By Eric McCullough on March 18th, 2009 at 7:49 am

Your efforts on the new website paid off. It looks fantastic.

Although I kind of like the previous name — McCullough just has a nice sound to it. :)


Great site and an intriguing new direction! Good luck and best wishes from the gang at EventPros.

By Eric Dregne on June 13th, 2009 at 12:53 pm

Stacy,
Congratulations! I just checked out the site and love the design and the new direction. Congratulations to you and your team!

 

Leave a Comment