Our random, yet well thought out, musings on the state of branding, advertising, design and life.

Why Tonic?

Tonic is the perfect additive to gin, vodka and brand advertising.

Not necessarily in that order.

These days, every company in every category has to work smarter. And faster. Small advertisers need to make dollars stretch to  get the most bang for their buck. Large advertisers need agency partners that can turn around projects quickly and less expensively without giving up quality. Tonic brings a unique skill set to the table that can benefit clients large and small.

We’ve taken small budgets, $100,000 for instance for the KCRDA, and through added value media packages, promotions and recruitment of  marketing partners, we stretched that budget to nearly $1 million in value.  The combined agency experience of our team includes national brand advertising for some of the largest and most recognizable brands in the world: Wal-Mart, McDonald’s, Time Warner Cable, K.C. Masterpiece, Hidden Valley Ranch, Sun-Maid Raisins and many more. And with Tonic, you are never working with juniors or second string teams. Every person at Tonic is an advertising veteran with years of valuable and award-winning experience.

Our experience in the destination, travel and tourism category is second to none. We’ve designed and executed many of the Kansas City area’s largest events. We understand the difference between consumer advertising and business-to-business. We know the sports business inside and out.

If you’re small, take advantage of a team that’s taken small companies to be some of America’s best known brands. If you’re larger, think of Tonic as a valuable resource for projects that just don’t make sense to hand to your mega-agency.

And we’re just plain fun to work with. Tonic is just the additive you need. Smaller was never smarter.

Posted on Monday, March 9th, 2009 by admin

 

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